Do brands serve as reliable signals of nutritional quality? : the case of breakfast cereals
Year of publication: |
2017
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Authors: | Roth, Yefim |
Published in: |
Journal of food products marketing. - Binghamton, NY : Food Products Pr., ISSN 1045-4446, ZDB-ID 1132941-5. - Vol. 23.2017, 1, p. 1-23
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Subject: | Brands | cereals | consumer behavior | nutritional index | obesity | pricing | Konsumentenverhalten | Consumer behaviour | Ernährung | Nutrition | Ernährungsverhalten | Eating habit | Markenführung | Brand management | Japan | Lebensmittel | Food | Markenartikel | Brand | Produktqualität | Product quality | Getreide | Grain | Körpergewicht | Body weight |
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