Do Chinese Internet Users Care About News? Tracking News Consumers on the Internet in a Metropolis 2009-2011

This study aims to explore the patterns and trends of Internet news use in a Chinese metropolis, Shanghai. By analyzing news webpage browsing data from three selected months in 2009, 2010, and 2011, we seek to present some evidence other than self-report data, which were widely used in past research but subject to the influence of memory limitation and social desirability. Our findings are: First, Internet users in Shanghai paid more attention to soft news, and finance and economy news, than to social and political news both in terms of visit times and visit duration. Second, news page visits and the amount of time people spent on reading news online suggest clear monotonic growth across all categories of news content over a three-year period. Third, despite the growing amount of visits and time used for online news, the proportion of visits and time devoted to news viewing to total webpage visits and time spent online decreased significantly