Do consumer boycotts really matter with global companies? : the moderating effect of gender differences
Changju Kim, Xiuyan Yan, Soohyun Park
| Year of publication: |
2023
|
|---|---|
| Authors: | Kim, Changju ; Yan, Xiuyan ; Park, Soohyun |
| Published in: |
International journal of emerging markets. - Bradford : Emerald, ISSN 1746-8817, ZDB-ID 2242085-X. - Vol. 18.2023, 12, p. 5707-5726
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| Subject: | Boycott campaign | Theory of planned behavior | Gender difference | Culture-inclusive psychologies | South Korea-Japan relationship | Geschlecht | Gender | Konsumentenboykott | Consumer boycott | Konsumentenverhalten | Consumer behaviour | Verbrauchereinstellung | Consumer attitudes |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/IJOEM-03-2021-0312 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014461220