Do consumers gain or lose when more people buy the same brand
| Year of publication: |
1996
|
|---|---|
| Authors: | Chou, Chien-fu ; Shy, Oz |
| Published in: |
European Journal of Political Economy. - Elsevier, ISSN 0176-2680. - Vol. 12.1996, 2, p. 309-330
|
| Publisher: |
Elsevier |