Do consumers perceive their doctors as influenced by pharmaceutical marketing communications? : a persuasion knowledge perspective
Mei-Ling Wei (Sobey School of Business, Saint Mary's University, Halifax, Nova Scotia, Canada) and Marjorie Delbaere (Edwards School of Business, University of Saskatchewan, Saskatoon, Saskatchewan, Canada)
| Year of publication: |
2015
|
|---|---|
| Authors: | Wei, Mei-Ling ; Delbaere, Majorie |
| Published in: |
International journal of pharmaceutical and healthcare marketing : IJPHM. - Bingley : Emerald, ISSN 1750-6123, ZDB-ID 2364540-4. - Vol. 9.2015, 4, p. 330-348
|
| Subject: | Consumer behavior | Pharmaceutical marketing communications | Konsumentenverhalten | Consumer behaviour | Marketingmanagement | Marketing management | Arzneimittel | Pharmaceuticals | Werbung | Advertising | Pharmaindustrie | Pharmaceutical industry | Arzneimittelmarkt | Pharmaceutical market | Marketing | Ärzte | Physicians | Werbewirkung | Advertising effects |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/IJPHM-06-2014-0033 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011479849