Do Consumers Really Care about Biotech Food Label? What Do We Know? What Else Should We Know?

This paper is Selected for presentation at the Southern Agricultural Economics Association Annual Meeting, Atlanta, Georgia, January 31-February 3, 2009. The research is partially funded by ERS/USDA China Project and Social Science Fund of Jiangsu Province in China. The authors are grateful for comments from Dr. William Lin and Dr. Francis Tuan at ERS/USDA, and Prof. Loren Tauer at Cornell University. All errors are those of the authors.