Do consumers take advantage of common pricing standards? : an experimental investigation
Year of publication: |
May 2018
|
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Authors: | Sugden, Robert ; Zheng, Jiwei |
Published in: |
Management science : journal of the Institute for Operations Research and the Management Sciences. - Catonsville, MD : INFORMS, ISSN 0025-1909, ZDB-ID 206345-1. - Vol. 64.2018, 5, p. 2126-2143
|
Subject: | shortlisting | common standard | dominance editing | consideration set | Experiment | Konsumentenverhalten | Consumer behaviour | Theorie | Theory | Standardisierung | Standardization |
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