Do corporate social responsibility practices yield different business benefits in eastern and western contexts?
Year of publication: |
2014
|
---|---|
Authors: | Wei, Yu-Chen ; Egri, Carolyn P. ; Lin, Yeh-Yun |
Published in: |
Chinese management studies : CMS. - Bingley : Emerald, ISSN 1750-614X, ZDB-ID 2323546-9. - Vol. 8.2014, 4, p. 556-576
|
Subject: | Customer loyalty | Corporate social responsibility | Cross-cultural | Corporate image | Employee commitment | Corporate Social Responsibility | Beziehungsmarketing | Relationship marketing | Firmenimage | Corporate reputation | Unternehmenskultur | Corporate culture | Mitarbeiterbindung | Employee retention |
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