Do CRM Systems Cause One-to-One Marketing Effectiveness?
Year of publication: |
2010
|
---|---|
Authors: | Almirall, Daniel ; Krishnan, Mayuram S. ; Mithas, Sunil |
Publisher: |
[S.l.] : SSRN |
Subject: | Beziehungsmarketing | Relationship marketing | Marketingmanagement | Marketing management |
Description of contents: | Abstract [papers.ssrn.com] |
Extent: | 1 Online-Ressource |
---|---|
Type of publication: | Book / Working Paper |
Language: | English |
Notes: | In: Statistical Science, Vol. 21, No. 2, pp. 223-233, 2006 Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments 2006 erstellt Volltext nicht verfügbar |
Source: | ECONIS - Online Catalogue of the ZBW |
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