DO CUSTOMER LOYALTY PROGRAMS REALLY WORK?
| Year of publication: |
1997
|
|---|---|
| Authors: | Dowling, Grahame R. ; Uncles, Mark |
| Published in: |
Sloan management review. - Cambridge, Mass. : Alfred P. Sloan School of Management, ISSN 0019-848X, ZDB-ID 2418484. - Vol. 38.1997, 4, p. 71-82
|