Do customers misattribute failures in customer-retailer-relationship?
Heribert Gierl und Yajing Zhu
| Year of publication: |
2013
|
|---|---|
| Authors: | Gierl, Heribert ; Zhu, Yajing |
| Published in: |
Handel in Theorie und Praxis : Festschrift zum 60. Geburtstag von Prof. Dr. Dirk Möhlenbruch. - Wiesbaden : Springer-Gabler, ISBN 978-3-658-01985-3. - 2013, p. 227-248
|
| Subject: | Einzelhandel | Retail trade | Beziehungsmarketing | Relationship marketing | Beschwerdemanagement | Complaint management | Konsumentenverhalten | Consumer behaviour | Theorie | Theory |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Notes: | Literaturangaben |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009774609