Do early adopters upgrade early? Role of post-adoption behavior in the purchase of next-generation products
Year of publication: |
2008
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Authors: | Huh, Young Eun ; Kim, Sang-Hoon |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 1897731. - Vol. 61.2008, 1, p. 40-46
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