Do emotions, desires and habits influence mutual fund investing? : a study using the model of goal-directed behavior
Year of publication: |
2022
|
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Authors: | Sourirajan, Sunderarajan ; Perumandla, Swamy |
Published in: |
International journal of bank marketing. - Bingley : Emerald, ISSN 1758-5937, ZDB-ID 2032104-1. - Vol. 40.2022, 7, p. 1452-1476
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Subject: | Anticipated regret | Desire | FOMO | Habit | Model of goal-directed behavior | Positive anticipated emotion | Emotion | Konsumentenverhalten | Consumer behaviour | Anlageverhalten | Behavioural finance | Investmentfonds | Investment Fund |
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