Do entrepreneurial orientation and market orientation matter for MSMEs performance? : a systematic literature review
Year of publication: |
2023
|
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Authors: | Kaushik, Namita ; Dangwal, Ramesh Chandra |
Published in: |
Paradigm : the journal of Institute of Management Technology. - London : Sage Publishing, ISSN 2394-6083, ZDB-ID 2509680-1. - Vol. 27.2023, 1, p. 78-92
|
Subject: | Review | Scopus | entrepreneurship | MSMEs | performance | market orientation | entrepreneurial orientation | Entrepreneurship | Entrepreneurship approach | KMU | SME | Marketingmanagement | Marketing management | Unternehmenserfolg | Firm performance | Bibliometrie | Bibliometrics |
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Pehrsson, Anders, (2016)
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Yahaya, Hassan Dauda, (2023)
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Amin, Muslim, (2016)
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