Do experiential destination attributes create emotional arousal and memory? : a comparative research approach
lker Şahin and F. Özlem Güzel
Year of publication: |
2020
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Authors: | Şahin, lker ; Özlem Güzel, Fatima |
Published in: |
Journal of hospitality marketing & management. - London [u.a.] : Routledge, Taylor and Francis Group, ISSN 1936-8631, ZDB-ID 2486892-9. - Vol. 29.2020, 8, p. 956-986
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Subject: | destination marketing | experiential marketing | memory | tourist emotion | Tourist experience | Emotion | Tourismusmarketing | Tourism marketing | Urlaubsverhalten | Holiday behaviour | Destinationsmanagement | Destination management | Konsumentenverhalten | Consumer behaviour | Event-Marketing | Event marketing | Tourismus | Tourism |
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