Do experimental protocols in Conjoint Analysis matter in non Hypothetical settings?
Year of publication: |
2014-04
|
---|---|
Authors: | Yangui, A. ; Akaichi, F. ; Costa-Font, M. ; Gil, J. M. |
Institutions: | Agricultural Economics Society - AES |
Subject: | conjoint analysis | best worst scaling | external validity | experimental economics | hypothetical bias | Marketing | Research Methods/ Statistical Methods |
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