DO FARMERS GET AN EQUAL BANG FOR THEIR BUCK FROM GENERIC ADVERTISING PROGRAMS? A THEROETICAL AND EMPIRICAL ANALYSIS
Year of publication: |
2000
|
---|---|
Authors: | Chung, Chanjin ; Kaiser, Harry M. |
Published in: |
Journal of Agricultural and Resource Economics. - Western Agricultural Economics Association - WAEA. - Vol. 25.2000, 01
|
Publisher: |
Western Agricultural Economics Association - WAEA |
Subject: | Marketing |
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