Do female adolescents respond better to thin or plus-size ad characters?
Year of publication: |
2024
|
---|---|
Authors: | Bakir, Aysen ; Castonguay, Jessica ; Blodgett, Jeffrey G. |
Published in: |
Journal of consumer marketing. - Bradford : Emerald, ISSN 2052-1200, ZDB-ID 2032361-X. - Vol. 41.2024, 1, p. 23-35
|
Subject: | Adolescents | Advertisements | Characters | Females | Food | Healthful | Obese | Overweight | Plus-size | Jugendliche | Youth | Frauen | Women | Körpergewicht | Body weight | Ernährungsverhalten | Eating habit | Gesundheit | Health | Gesundheitsrisiko | Health risk | Werbung | Advertising | Weibliche Arbeitskräfte | Women workers | Konsumentenverhalten | Consumer behaviour | Werbewirkung | Advertising effects |
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