Do followers matter? : quantitative success factors of sale enhancing product review blogs
Year of publication: |
2018
|
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Authors: | Zimmermann, Robert ; Thieme, Sascha |
Published in: |
Digitale Transformation des Marketing. - [Berlin] : Arbeitsgemeinschaft für Marketing (AfM). - 2018, p. 56-69
|
Subject: | Blogs | Blogging | Consumer Behaviour | E-Commerce | Followers | Influencer Marketing | Social Media | Social Web | Social web | Web 2.0-Technologien | Web 2.0 technologies | Konsumentenverhalten | Consumer behaviour | Online-Marketing | Internet marketing | Erfolgsfaktor | Success factor | Virales Marketing | Viral marketing | Electronic Commerce | E-commerce | Beziehungsmarketing | Relationship marketing |
Type of publication: | Article |
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Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
Language: | English |
Notes: | Zusammenfassung in deutscher Sprache |
Other identifiers: | 10.15459/95451.19 [DOI] hdl:10419/261130 [Handle] |
Source: | ECONIS - Online Catalogue of the ZBW |
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