Do franchisor and franchisee really perceive alike? : evidence from Indian education sector
Ubba Savita, Shruti Sharma
| Year of publication: |
October 2018
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|---|---|
| Authors: | Savita, Ubba ; Sharma, Shruti |
| Published in: |
Global business review. - New Delhi [u.a.] : Sage, ISSN 0972-1509, ZDB-ID 2004354-5. - Vol. 19.2018, 5, p. 1379-1395
|
| Subject: | Franchisor | franchisee | cooperation | loyalty | trust | commitment and satisfaciton | Franchising | Indien | India | Vertrauen | Confidence |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/0972150917729935 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011929737