Do frequency reward programs create switching costs? : a dynamic structural analysis of demand in a reward program
Year of publication: |
2008
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Authors: | Hartmann, Wesley R. ; Viard, V. Brian |
Published in: |
Quantitative marketing and economics : QME. - Dordrecht [u.a.] : Springer Science + Business Media, ISSN 1570-7156, ZDB-ID 2114104-6. - Vol. 6.2008, 2, p. 109-137
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Subject: | Verkaufsförderung | Sales promotion | Wechselverhalten | Switching behaviour | Konsumentenverhalten | Consumer behaviour | Dynamische Optimierung | Dynamic programming | Diskrete Entscheidung | Discrete choice |
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