Do green practices and green image promote consumers' participation in social network sites (SNS)?
Byung-Kwan Cho, Jeong-Yeol Park, and Yong-Ki Lee
| Year of publication: |
2023
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|---|---|
| Authors: | Cho, Byung-Kwan ; Park, Jeong-Yeol ; Lee, Yong-Ki |
| Published in: |
Journal of hospitality marketing & management. - London [u.a.] : Routledge, Taylor and Francis Group, ISSN 1936-8631, ZDB-ID 2486892-9. - Vol. 32.2023, 5, p. 631-648
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| Subject: | affective commitment | green brand image | Green practices | SNS participation | trust | Konsumentenverhalten | Consumer behaviour | Markenimage | Brand image | Social Web | Social web | Umweltmanagement | Environmental management | Umweltbewusstsein | Environmental consciousness | Vertrauen | Confidence | Öko-Marketing | Green marketing |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/19368623.2023.2191595 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014319783