Do incentives in SWOM communication matter? : a positive emotion perspective
Year of publication: |
May 2018
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Authors: | Wang, Xiaorong ; Peng, Lifang ; Xu, Feng ; Luo, Xin |
Published in: |
Journal of electronic commerce research : JECR. - Long Beach, Calif. : Univ., ISSN 1938-9027, ZDB-ID 2136755-3. - Vol. 19.2018, 2, p. 135-153
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Subject: | Perceived incentives | SWOM intention | Positive emotions | Equity theory | Emotion regulation | Emotion | Verhalten in Organisationen | Organizational behaviour | Anreiz | Incentives | Konsumentenverhalten | Consumer behaviour | Leistungsanreiz | Performance incentive |
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