Do Intentions Really Predict Behavior? Self-Generated Validity Effects in Survey Research
| Year of publication: |
2005
|
|---|---|
| Authors: | Chandon, Pierre ; Morwitz, Vicki G. ; Reinartz, Werner J. |
| Published in: |
Journal of marketing. - Chicago, Ill : Publications Group of the American Marketing Association, ISSN 0022-2429, ZDB-ID 2183183. - Vol. 69.2005, 2, p. 1-14
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