Do investments in intangible customer assets affect firm value?
Year of publication: |
2014
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Authors: | Golec, Joseph ; Gupta, Neeraj J. |
Published in: |
The quarterly review of economics and finance : journal of the Midwest Economics Association ; journal of the Midwest Finance Association. - Amsterdam [u.a.] : Elsevier, ISSN 1062-9769, ZDB-ID 1114217-0. - Vol. 54.2014, 4, p. 513-520
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Subject: | Customers | Valuation | Intangibles | Budgeting | Immaterielle Werte | Intangible assets | Unternehmenswert | Firm value | Immaterielle Güter | Intangible goods | Beziehungsmarketing | Relationship marketing | Unternehmensbewertung | Firm valuation | Tobins Q | Tobin's Q | Bilanzielle Bewertung | Accounting valuation | Geschäftswert | Goodwill |
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