Do "little emperors" get more than "little empresses"? : boy-girl gender discrimination as evidenced by consumption behavior of Chinese households
Chen Lin, Yuxin Chen, Jeongwen Chiang, Yufei Zhang
| Year of publication: |
2021
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|---|---|
| Authors: | Chen, Lin ; Chen, Yuxin ; Chiang, Jeongwen ; Zhang, Yufei |
| Published in: |
Marketing science. - Catonsville, MD : INFORMS, ISSN 0732-2399, ZDB-ID 883054-X. - Vol. 40.2021, 6, p. 1123-1146
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| Subject: | gender inequality | boy-girl discrimination | cause-related marketing | corporate social responsibility | Corporate Social Responsibility | Corporate social responsibility | Geschlechterdiskriminierung | Gender discrimination | Konsumentenverhalten | Consumer behaviour | China | Geschlecht | Gender | Cause-Related Marketing | Cause-related marketing | Haushaltsökonomik | Household economics |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1287/mksc.2021.1302 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012796460