Do logistics and marketing understand each other? : an empirical investigation of the interface activities between logistics and marketing
J. Lynch and L. Whicker
Year of publication: |
2008
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Authors: | Lynch, J. ; Whicker, L. |
Published in: |
International journal of logistics : research and applications. - Abingdon : Taylor & Francis, ISSN 1367-5567, ZDB-ID 14016059. - Vol. 11.2008, 3, p. 167-178
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