Do logo redesigns help or hurt your brand? The role of brand commitment
Year of publication: |
2010
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Authors: | Walsh, Michael F. ; Winterich, Karen Page ; Mittal, Vikas |
Published in: |
The journal of product & brand management. - Bradford : Emerald, ISSN 1061-0421, ZDB-ID 12164173. - Vol. 19.2010, 2 (1.1.), p. 76-85
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