Do logo redesigns help or hurt your brand? The role of brand commitment
Year of publication: |
2010
|
---|---|
Authors: | Walsh, Michael F. ; Page Winterich, Karen ; Mittal, Vikas |
Published in: |
Journal of Product & Brand Management. - Emerald Group Publishing Limited, ISSN 2054-1643, ZDB-ID 2020682-3. - Vol. 19.2010, 2, p. 76-84
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Brand identity | Brand loyalty | Logos |
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