Do loyalty programs really enhance behavioral loyalty? An empirical analysis accounting for self-selecting members
| Year of publication: |
2007
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|---|---|
| Authors: | Leenheer, Jorna ; van Heerde, Harald J. ; Bijmolt, Tammo H.A. ; Smidts, Ale |
| Published in: |
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy. - Amsterdam : Elsevier, ISSN 0167-8116, ZDB-ID 6226917. - Vol. 24.2007, 1, p. 31-48
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