Do marketing activities enhance firm value? : evidence from M&A transactions
Juyoun Ryoo, Jin Q. Jeon, Cheolwoo Lee
| Year of publication: |
June 2016
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|---|---|
| Authors: | Ryoo, Juyoun ; Jeon, Jin Q. ; Lee, Cheolwoo |
| Published in: |
European management journal. - Amsterdam : Elsevier, ISSN 0263-2373, ZDB-ID 859497-1. - Vol. 34.2016, 3, 6, p. 243-257
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| Subject: | Marketing strategy | M&As | Deal premium | Announcement returns | Institutional ownership | Unternehmenswert | Firm value | Ankündigungseffekt | Announcement effect | Marketingmanagement | Marketing management | Kapitaleinkommen | Capital income | Institutioneller Investor | Institutional investor | Übernahme | Takeover |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.emj.2015.11.004 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011508408