Do me-too brands price lower than the feature pioneer?
Year of publication: |
2012
|
---|---|
Authors: | Sinapuelas, Ian Clark S. ; Robinson, William Thomas |
Published in: |
The journal of product & brand management. - Bradford : Emerald, ISSN 1061-0421, ZDB-ID 1216417-3. - Vol. 21.2012, 5, p. 350-358
|
Subject: | Markteintritt | Market entry | Markenartikel | Brand | Markenimage | Brand image | USA | United States | Markenführung | Brand management |
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