Do Mobile CRM Services Appeal to Loyalty Program Customers?
Year of publication: |
2007
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Authors: | Liljander, V. ; Polsa, P. ; Forsberg, K. |
Published in: |
International journal of e-business research : an official publication of the Information Resources Management Association. - Hershey, Pa. : IGI Global, ISSN 1548-1131, ZDB-ID 22017355. - Vol. 3.2007, 2, p. 24-40
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