Do models of vertical strategic interaction for national and store brands meet the market test?
Year of publication: |
2001
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Authors: | Cotterill, Ronald W. ; Putsis, William P. |
Published in: |
Journal of retailing. - New York, NY [u.a.] : Elsevier, ISSN 0022-4359, ZDB-ID 4108024. - Vol. 77.2001, 1, p. 83-110
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