Do organic results help or hurt sponsored search performance?
Year of publication: |
December 2015
|
---|---|
Authors: | Agarwal, Ashish ; Hosanagar, Kartik ; Smith, Michael D. |
Published in: |
Information systems research : ISR. - Catonsville, MD : INFORMS, ISSN 1047-7047, ZDB-ID 1081934-4. - Vol. 26.2015, 4, p. 695-713
|
Subject: | sponsored search | organic search | ad placement | hierarchical Bayesian estimation | online advertising | online auctions | search engine marketing | Online-Marketing | Internet marketing | Suchmaschine | Search engine | Auktionstheorie | Auction theory | Informationsverhalten | Information behaviour | Internet-Auktion | Online auction |
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