Do pop-up ads in online videogames influence children’s inspired-to behavior?
Amir Zaib Abbasi, Umair Rehman, Ding Hooi Ting and Muhammad Ali Quraishi
| Year of publication: |
2022
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|---|---|
| Authors: | Abbasi, Amir Zaib ; Rehman, Umair ; Ding Hooi Ting ; Quraishi, Muhammad Ali |
| Published in: |
Young consumers : insight and ideas for responsible marketers. - Bingley : Emerald, ISSN 1758-7212, ZDB-ID 2253957-8. - Vol. 23.2022, 3, p. 362-381
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| Subject: | Children and inspired-to behavior | Ducoffe’s advertising model | Online media | Other media and children | Parenthood | Pop-up ads in O-VGs | Quantitative methods | Kinder | Children | Online-Marketing | Internet marketing | Werbewirkung | Advertising effects | Zielgruppe | Target group | Werbung | Advertising | Konsumentenverhalten | Consumer behaviour | Mediennutzung | Media usage | Kommunikationsmedien | Communication media | Social Web | Social web |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/YC-06-2021-1347 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013367898