Do positive reviews of a previous‐generation product benefit a next‐generation product?
Year of publication: |
2021
|
---|---|
Authors: | Shi, Yan ; Zou, Bo ; Yao, Xiao‐xu ; Li, Chun‐hong |
Published in: |
Journal of Consumer Behaviour. - Wiley, ISSN 1479-1838, ZDB-ID 2094545-0. - Vol. 20.2021, 6 (20.07.), p. 1617-1628
|
Publisher: |
Wiley |
Saved in:
Online Resource
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