Do price-tags influence consumers' willingness to pay? : on the external validity of using auctions for measuring value
Year of publication: |
2011
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Authors: | Muller, Laurent ; Ruffieux, Bernard |
Published in: |
Experimental economics : a journal of the Economic Science Association. - Dordrecht [u.a.] : Springer Science + Business Media B.V., ISSN 1386-4157, ZDB-ID 1386451-8. - Vol. 14.2011, 2, p. 181-202
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Subject: | Preis | Price | Warenkennzeichnung | Product labelling | Zahlungsbereitschaftsanalyse | Willingness to pay | Auktionstheorie | Auction theory | Experimentelle Ökonomik | Experimental economics | Theorie | Theory |
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