Do Private Labels Generate Loyalty? Empirical Evidence for German Frozen Pizza
| Year of publication: |
2009
|
|---|---|
| Authors: | Wettstein, Nadine ; Brosig, Stephan ; Glauben, Thomas ; Hanf, Jon Henrich ; Loy, Jens-Peter |
| Published in: |
International Food and Agribusiness Management Review. - International Food and Agribusiness Management Association - IFAMA. - Vol. 12.2009, 4
|
| Publisher: |
International Food and Agribusiness Management Association - IFAMA |
| Subject: | food retailing | private labels | brand loyalty | panel data | hazard analysis | Consumer/Household Economics | Demand and Price Analysis | Institutional and Behavioral Economics | Marketing |
| Extent: | application/pdf |
|---|---|
| Type of publication: | Article |
| Source: |
Persistent link: https://www.econbiz.de/10008489939