Do products branded with handwritten scripts suffer more amid product-harm crises?
Rubing Bai, Baolong Ma, Zhichen Hu and Hong Wang
| Year of publication: |
2023
|
|---|---|
| Authors: | Bai, Rubing ; Ma, Baolong ; Hu, Zhichen ; Wang, Hong |
| Published in: |
The journal of product & brand management. - Bingley : Emerald, ISSN 2054-1643, ZDB-ID 2020682-3. - Vol. 32.2023, 3, p. 379-392
|
| Subject: | Brand attitude | Brand responsibility | Handwritten script | Perceived humanization | Product-harm crisis | Markenführung | Brand management | Konsumentenverhalten | Consumer behaviour | Markenimage | Brand image | Produktqualität | Product quality | Markenartikel | Brand | Krisenmanagement | Crisis management |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JPBM-10-2020-3169 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014229049