Do products really have life cycles?
Year of publication: |
1971
|
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Authors: | Field, George A. |
Published in: |
California management review. - Thousand Oaks, CA : Sage Publishing on behalf of The University of California Press, ISSN 0008-1256, ZDB-ID 222930-4. - Vol. 14.1971, 1, p. 92-95
|
Subject: | Produktdauer |
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