Do promotions benefit manufacturers, retailers, or both?
Shuba Srinivasan ...
| Year of publication: |
2001
|
|---|---|
| Authors: | Srinivasan, Shuba ; Pauwels, Koen ; Hanssens, Dominique M. ; Dekimpe, Marnik G. |
| Publisher: |
Cambridge, MA |
| Subject: | Werbewirkung | Advertising effects | Lieferantenmanagement | Supplier relationship management | Theorie | Theory |
| Extent: | 37 S graph. Darst |
|---|---|
| Series: | Report / Marketing Science Institute. - Cambridge, Mass. : MSI, ZDB-ID 1178648-6. - Vol. 01,120 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Arbeitspapier ; Working Paper ; Graue Literatur ; Non-commercial literature |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001655363