Do shared features of offered alternatives have an effect in consumer choice?
Shu Li, Rui Zheng, Li-Bo Li
Year of publication: |
2007
|
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Authors: | Li, Shu ; Zheng, Rui ; Li, Li-Bo |
Published in: |
Journal of economic psychology : research in economic psychology and behavioral economics. - Amsterdam [u.a.] : Elsevier, ISSN 0167-4870, ZDB-ID 865181-4. - Vol. 28.2007, 6, p. 658-677
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Subject: | Konsumentenverhalten | Consumer behaviour | Experiment |
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