Do social media ads matter for political behavior? : a field experiment
George Beknazar-Yuzbashev, Mateusz Stalinski
| Year of publication: |
2022
|
|---|---|
| Authors: | Beknazar-Yuzbashev, George ; Stalinski, Mateusz |
| Published in: |
Journal of public economics. - Amsterdam [u.a.] : Elsevier, ISSN 0047-2727, ZDB-ID 183995-0. - Vol. 214.2022, p. 1-21
|
| Subject: | Political advertisement | Microtargeting | Social media | Facebook | Voter turnout | Political polarization | Social Web | Social web | Wahlverhalten | Voting behaviour | Online-Marketing | Internet marketing | Werbung | Advertising | Werbewirkung | Advertising effects |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jpubeco.2022.104735 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013414443