Do Store Brands Influence Acceptance of New Products?
Year of publication: |
2010
|
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Authors: | Abril, Carmen ; Martos, Mercedes |
Publisher: |
[S.l.] : SSRN |
Subject: | Konsumentenverhalten | Consumer behaviour | Handelsmarke | Store brand | Innovationsakzeptanz | Innovation adoption | Markenführung | Brand management |
Extent: | 1 Online-Ressource (10 p) |
---|---|
Type of publication: | Book / Working Paper |
Language: | English |
Notes: | Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments June 22, 2009 erstellt |
Other identifiers: | 10.2139/ssrn.1423967 [DOI] |
Source: | ECONIS - Online Catalogue of the ZBW |
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