"Do the electronic books reinforce the dynamics of book supply chain market?" : a theoretical analysis
Year of publication: |
2015
|
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Authors: | Li, Yongjian ; Lin, Zhangxi ; Xu, Lei ; Swain, Ajaya |
Published in: |
European journal of operational research : EJOR. - Amsterdam : Elsevier, ISSN 0377-2217, ZDB-ID 243003-4. - Vol. 245.2015, 2 (1.9.), p. 591-601
|
Subject: | Supply chain management | Dual channel | Electronic book | Channel management | Pricing decision | Lieferkette | Supply chain | Vertriebsweg | Distribution channel | Electronic Commerce | E-commerce | Preismanagement | Pricing strategy |
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