Do they shop to stand out or fit in? : The luxury fashion purchase intentions of young adults
Year of publication: |
2018
|
---|---|
Authors: | Eastman, Jacqueline Kilsheimer ; Iyer, Rajesh ; Shepherd, C. David ; Heugel, Angelina ; Faulk, Don |
Published in: |
Psychology & marketing. - New York, NY : Wiley Interscience, ISSN 1520-6793, ZDB-ID 2002068-5. - Vol. 35.2018, 3, p. 220-236
|
Subject: | bandwagon effect | culture | luxury | status consumption | young adults | Luxusgüter | Luxury goods | Konsumentenverhalten | Consumer behaviour | Jugendliche | Youth | Mode | Fashion | Nachfrageinterdependenz | Interdependent preferences | Junge Erwachsene | Young adults |
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