Do tourists' personality traits moderate the relationship between social media content sharing and destination involvement?
Year of publication: |
2019
|
---|---|
Authors: | Dedeoğlu, Bekir Bora ; Okumus, Fevzi ; Yi, Xiaoli ; Jin, Wenmin |
Published in: |
Journal of travel and tourism marketing. - [Erscheinungsort nicht ermittelbar] : Routledge, ISSN 1540-7306, ZDB-ID 2112951-4. - Vol. 36.2019, 5, p. 612-626
|
Subject: | big-five | customer-generated content | destination involvement | personality traits | Social media sharing | Social Web | Social web | Persönlichkeitspsychologie | Personality psychology | Urlaubsverhalten | Holiday behaviour | Online-Marketing | Internet marketing | Tourismusmarketing | Tourism marketing | Persönlichkeitsmerkmal | Personality trait |
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