Do travel images affect international students' on-site academic value? : new evidence from the Malaysia’s "higher edutourism" destination
Jason MS Lam, Ahmad Azmi M Ariffin
Year of publication: |
2019
|
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Authors: | Lam, Jason M. S. ; Ariffin, Ahmad Azmi Mohd. |
Published in: |
Journal of vacation marketing. - London : Sage, ISSN 1479-1870, ZDB-ID 2093798-2. - Vol. 25.2019, 4, p. 499-514
|
Subject: | Affective travel destination image | cognitive destination image | conative destination image | higher edutourism | Malaysia | perceived value | Tourismus | Tourism | Tourismusmarketing | Tourism marketing | Markenimage | Brand image | Herkunftsbezeichnung | Designation of origin | Studierende | Students | Destinationsmanagement | Destination management |
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