Do women like options more than men? : an examination in the context of service recovery
Year of publication: |
2010
|
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Authors: | Mattila, Anna S. |
Published in: |
The journal of services marketing. - Bingley : Emerald Group Publishing Limited, ISSN 0887-6045, ZDB-ID 1027140-5. - Vol. 24.2010, 7, p. 499-508
|
Subject: | Beschwerdemanagement | Complaint management | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Geschlecht | Gender | Dienstleistungssektor | Service industry |
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